Good quality research and development (R&D) is crucial to the long-term success of the pharmaceutical industry and more generally, the wider life-sciences sector. The purpose of research is to inform action. Thus, your study should seek to contextualize its findings within the larger body of research. Research must always be of high quality in order to produce knowledge that is applicable outside of the research setting. Furthermore, the results of your study may have implications for policy and future project implementation.

1. The decision basis
2. Technology strategy
3. Portfolio management
4. Project strategy
5. Proper organization and process
6. Relationship with internal customers
7. Relationship with external customers
8. R&D culture and values
9. Improving decision quality